The Making of zoozoo: http://www.youtube.com/watch?v=oEQi2Ge1Dt8 http://www.youtube.com/watch?v=KYAdlqyit3Q All ZooZoo ADS in IPL: http://www.youtube.com/watch?v=cGqndA5F3i8 Click Here for ZooZoo Wallpapers No, they aren’t animated characters. They are human beings who were made to wear body suits . “The design of the characters is such that one gets fooled into thinking it is animation,” shrugs Rao, which was indeed the very illusion that had to be created. “In a sense, it is ‘live’ animation!” he quips, referring to the fact that it was all shot live. Prakash Varma, ad filmmaker, Nirvana Films, has directed the commercials, and reveals that the Zoozoos were a big challenge to create. The practical aspects of how they will move, talk, gesticulate and emote were very important. Essentially, costume design and artwork were crucial elements. “It took me three weeks of pre-production to understand how it will work,” says Varma. There were two fabrics that were considered